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Jul 14, 2010

Dhoni signs massive 200 crore deal with Rhiti Sports

Indian cricket skipper Mahendra Singh Dhoni has signed a massive Rs 200 crore endorsement deal with a talent management company, surpassing Sachin Tendulkar in the corporate contract sweepstakes.

MS Dhoni has entered into 2 year deal with Rhiti Sports Management and Mindscapes, which will manage the Indian captain's long list of endorsements and brand associations, corporate profile, patents and digital rights, images, visibility on social networking sites and merchandise through a joint venture.

Tendulkar's 3 year deal with sports management firm Iconix, signed in 2006, was worth Rs 180 crore.

Confirming the development, Rhiti Sports General Manager Sanjay Pandey said as per the agreement, the company will be looking after Dhoni's entire spectrum of endorsements.

Currently, Dhoni is the country's most classy sportsperson and is associated with 22 brands such as PepsiCo, Reebok, Aircel, Godrej and Hersheys.

Dhoni, often described as India's most eligible bachelor, married childhood sweetheart and hotel management student Sakshi Singh Rawat at a private ceremony outside the northern town of Dehra Dun last week.

A Forbes study last year on the world's richest cricketers put him at the top with an annual earning of 10 million dollars, followed by Tendulkar at eight million dollars.

Two other Indian cricketers, Yuvraj Singh (5.5 million dollars) and Rahul Dravid (five million dollars), were ranked 3rd and 4th, while England all-rounder Andrew Flintoff was in 5th place with four million dollars, Forbes said.

Australian skipper Ricky Ponting was in sixth place with 3.5 million dollars a year, the magazine said, adding the figures included club and national team salaries and commercial endorsements.

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